• Develop and implement social media strategies to enhance brand awareness and engagement.
• Create, schedule, and publish high-quality content (text, images, videos) across social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Monitor and analyze social media performance using analytics tools and provide insights for improvement.
• Engage with the online community by responding to comments, messages, and mentions.
• Stay updated on social media trends, best practices, and emerging platforms.
• Collaborate with the marketing team to align social media efforts with overall business goals.
• Manage social media advertising campaigns (if applicable).

Qualifications & Skills:

• Proven experience as a Social Media Specialist or similar role.
• Strong knowledge of social media platforms, trends, and best practices.
• Excellent written and verbal communication skills.
• Creativity and ability to design visually appealing content.
• Familiarity with social media management tools (e.g., Hootsuite, Buffer, or Meta Business Suite).
• Basic graphic design or video editing skills (Canva, Adobe Photoshop, or similar tools) is a plus.
• Ability to work independently and manage time effectively.