Content Creation:

• Develop engaging and relevant content for social media channels  (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.), including graphics, videos, blogs, and copy.
• Write and design compelling posts, stories, captions, and hashtags to capture the audience’s attention.
• Create and edit multimedia content such as images, videos, and infographics to enhance visual appeal and engagement.
• Ensure that all content is aligned with the brand’s voice, messaging, and overall marketing strategy.

Social Media Strategy & Management:

• Plan and execute social media strategies to increase brand visibility, user engagement, and lead generation.
• Manage and schedule posts across various platforms using social media management tools.
• Track social media trends and identify opportunities for the brand to capitalize on viral content or emerging topics.
• Develop and execute social media campaigns, contests, giveaways, and  influencer partnerships to engage with new and existing audiences.

Community Engagement:

• Monitor social media channels for comments, messages, and interactions, responding in a timely and professional manner.
• Foster relationships with followers, influencers, and brand advocates to enhance community engagement and loyalty.
• Manage online discussions and conversations to ensure a positive brand image.

Analytics & Reporting:

• Monitor and analyze social media metrics and KPIs to assess content performance and campaign success.
• Generate weekly or monthly reports on social media performance, providing insights and recommendations for optimization.
• Adjust strategies based on data analysis to improve reach, engagement, and conversion rates.

Collaboration & Cross-Functional Work:

• Collaborate with the marketing, design, and product teams to ensure cohesive messaging and consistent content across all platforms.
• Assist in developing content for email marketing, blogs, and other marketing initiatives.
• Stay updated on industry trends and competitor activities to maintain a competitive edge.

Required Qualifications:

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field (or  equivalent work experience.
• Proven experience (1-3 years) as a content creator, social media manager, or digital marketing specialist.
• Strong understanding of social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) and social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Excellent written and verbal communication skills with a keen eye for detail.
• Proficient in using design tools (e.g., Canva, Adobe Creative Suite) for content creation.
• Familiarity with SEO, content marketing, and best practices for driving engagement and growth on social media.
• Ability to analyze data and adjust strategies to meet performance goals.
• Creative thinking, problem-solving skills, and ability to generate fresh ideas.

Preferred Qualifications:

• Experience with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro).
• Experience in influencer marketing or managing social media ad campaigns.
• Knowledge of emerging social media platforms or tools.
• Strong interest in the brand’s industry and target audience.