Strategy Execution

• Mentor Marketplace Associates and Specialists in campaign management and product portfolio planning.
• Define campaign and product strategies aligned with broader performance goals.
• Review key metrics such as CTR, CPC, ROAS, and conversion rates to guide team performance.
• Allocate budgets, monitor spend, and ensure optimal performance for assigned product groups.
• Conduct regular one-on-ones and team meetings to review performance, share updates, and resolve challenges.

Marketplace Management & Operations

• Oversee daily and bulk catalog operations, including inactivations, reinstatements, content fixes, and ASIN merges.
• Resolve catalog-related issues and manage backend operations via Amazon Seller Central.
• Plan, execute, and optimize Amazon PPC campaigns, including Sponsored Products, Brands, and DSP.
• Conduct price analysis and identify gaps, trends, or new product opportunities.
• Prepare and monitor master sheets for potential products, inventory, and marketplace strategies.

Performance Monitoring & Reporting

• Forecast monthly and quarterly sales targets for portfolios; track target achievability and performance gaps.
• Analyze performance reports, lost revenue sheets, and sales trends to recommend corrective actions.
• Prepare weekly and monthly management reports, including campaign comparisons, strategy outcomes, and growth plans.

Cross-Functional Collaboration, Promotions & Growth Initiatives

• Collaborate with SEO, Design, and Content teams to optimize listings and landing pages.
• Work with Marketing and Creative teams to coordinate product launches, branding, and promotions.
• Serve as the point of contact for DSP campaigns and cross-department brainstorming initiatives.
• Participate in Amazon account calls and implement action plans based on key insights.
• Plan and manage marketplace promotions, deal tags, and special event strategies (Prime Day, Big Sale Days).
• Optimize campaign spend during deal periods to maximize GP and visibility.
• Develop go-to-market strategies for new product launches and geographic expansions.

Qualifications

• 3–6 years of hands-on experience in Amazon marketplace management, advertising (PPC), and catalog operations.
• Proven track record of driving revenue growth through strategic campaign planning and execution.
• Proficiency in Amazon Seller Central, advertising tools, and analytical software (Helium10, ClickUp, Excel, etc.).
• Strong analytical mindset with experience managing large datasets and reporting dashboards.
• Excellent communication, leadership, and collaboration skills.
• Highly organized with the ability to manage multiple projects, deadlines, and cross-functional coordination.
• Experience with DSP campaigns, bulk uploads, and international marketplaces is a plus.