Campaign Execution & Management

• Build, launch, and optimise campaigns across Google Ads and Meta Ads.
• Execute strategies and media plans developed by the Paid Media Manager / Strategists.
• Conduct keyword research, audience creation, bidding optimisation, and creative setup.
• Implement best-practice campaign structures and QA workflows.
  
  

Performance Monitoring & Optimisation

• Monitor daily performance across all active campaigns and apply optimisations quickly.
• Analyse KPIs to identify performance opportunities.
• Adapt rapidly to performance trends and platform behaviours.
  

Quality & Accuracy

• Ensure all campaigns follow TIDAL’s quality standards.
• Double-check all work before delivery (budgets, copy, URLs, tracking).
• Maintain error-free execution across multiple accounts.

Reporting & Insights

• Prepare performance summaries with insights and optimisation actions.
• Highlight risks early and recommend improvements based on data.
  
  

Collaboration & Communication

• Coordinate with Traffic Manager and Account Executives on tasks and deadlines.
• Communicate clearly and professionally in English.
• Follow internal processes, templates, and handover procedures.
  
  

QUALIFICATIONS

• 3 years minimum hands-on Meta Ads + Google Ads experience. Recent experience on both required.
• Strong understanding of targeting, tracking, optimisation, and analytics.
• Ability to manage multiple accounts simultaneously.
• Familiarity with Google Analytics, Tag Manager, Looker Studio (preferred).