Strategy & Campaign Management

• Lead performance marketing strategy for Meta (Facebook & Instagram) Ads across assigned brands and markets.
• Design and manage high-ROI campaigns optimized for eCommerce conversions –Add to Cart, Initiate Checkout, Purchase.
• Own full-funnel structure – prospecting, retargeting, and retention – across Meta platforms.
  
  

Audience & Funnel Optimization

• Create and optimize segmented campaigns using custom, lookalike, and behavioral audiences.
• Utilize dynamic product ads, feed-based targeting, and audience exclusions to maximize performance.
  
  

Performance Analysis & Reporting

• Track campaign effectiveness using Meta Ads Manager, GA4, Meta Pixel, and internal dashboards.
• Analyze KPIs (ROAS, CPA, CTR, CVR, CAC, AOV) and drive actionable insights for constant improvement.
• Report weekly/monthly performance to senior stakeholders and contribute to planning discussions.
  
  

Testing, Scaling & Innovation

• Lead A/B testing across creative, audience sets, placements, and bidding strategies.
• Identify scaling opportunities for top-performing campaigns while maintaining healthy ROAS and CAC.
• Collaborate with content and design teams to develop thumb-stopping creatives.
  
  

Team Collaboration & Mentorship

• Collaborate cross-functionally with SEO, PPC, Email, and Web Analytics teams for integrated campaigns.
• Support and mentor junior Facebook Ads Specialists, reviewing campaigns, guiding optimizations, and sharing best practices.
  
  

QUALIFICATIONS

• 4–6 years of hands-on experience in managing Meta Ads for eCommerce/D2C websites.
• Proven track record of improving ROAS and scaling campaigns in international markets
• (UK/EU preferred).
• Deep understanding of performance marketing metrics and buying psychology.
• Proficiency in Meta Ads Manager, GA4, Meta Pixel, and attribution modeling.
• Strong analytical mindset with advanced skills in Excel/Google Sheets.
• Experience in managing high budgets independently and scaling campaigns profitably.
• Strong verbal and written communication skills for internal and cross-team collaboration.