Meta Advertising Management:

• Build, launch, manage, and optimize Facebook and Instagram advertising campaigns.
• Create lead generation, conversion, awareness, retargeting, and sales campaigns.
• Analyze campaign performance and make strategic optimizations.
• Manage audience targeting, lookalike audiences, retargeting audiences, and conversion tracking.
• Monitor advertising budgets and maximize return on ad spend (ROAS).
• Troubleshoot campaign performance issues and identify growth opportunities.

• Independently write compelling ad copy tailored to specific industries and audiences.
• Create effective marketing hooks, offers, calls-to-action, headlines, and ad variations.
• Develop social media content calendars and campaign strategies.
• Create short-form video ads, reels, and promotional content.
• Edit and produce videos using modern video editing platforms.
• Develop creative concepts without requiring detailed instructions beyond client and industry
  information provided by our team.

AI-Powered Marketing Execution

• Utilize ChatGPT, Claude, Perplexity, Gemini, and other leading AI tools to improve productivity and
  campaign performance.
• Engineer effective prompts to generate marketing copy, advertising concepts, scripts, content
  strategies, and creative ideas.
• Leverage AI to accelerate content creation while maintaining high-quality human oversight.
• Stay current with emerging AI technologies and marketing applications.

Client Communication

• Participate in meetings with internal staff and clients.
• Clearly explain campaign strategies, results, and recommendations.
• Present ideas professionally in fluent English.
• Maintain strong communication and responsiveness.

Required Qualifications

Meta Advertising Expertise

• Minimum 3+ years of hands-on Meta advertising experience.
• Demonstrated success managing advertising campaigns targeting U.S. consumers.
• Strong understanding of Facebook Ads Manager.
• Experience with lead generation campaigns and conversion optimization.
• Ability to provide real-world campaign examples and performance results.

Content Creation Skills

• Strong copywriting experience.
• Ability to create persuasive ad copy without extensive supervision.
• Experience creating video ads, reels, and social media content.
• Understanding of consumer psychology and direct response marketing.

AI Proficiency

• Advanced experience using ChatGPT and other Large Language Models (LLMs).
• Ability to demonstrate practical AI workflows used in marketing.
• Experience using AI for content generation, research, advertising, and productivity.

Communication Requirements

• Fluent spoken and written English.
• Neutral or easily understandable accent.
• Comfortable speaking directly with U.S.-based clients.
• Professional presentation and communication skills.

Cultural Understanding

• Strong understanding of U.S. culture, consumer behavior, trends, and purchasing habits.
• Experience creating marketing campaigns specifically for American audiences.

Preferred Qualifications: