Marketing Strategy & Traffic Growth

• Develop strategies and tactics to drive qualified traffic
• Deploy successful marketing campaigns from ideation to execution
• Identify target audiences and lead cross-channel marketing campaigns
• Experiment with a variety of organic and paid acquisition channels, including:
• Content creation and curation
  • Pay-per-click campaigns
  • Social media campaigns
  • Event-related content
  • Basic publicity
  • Lead generation campaigns
  • AI-assisted copywriting
  • Performance analysis
    

Content Creation & Website Support

• Produce valuable and engaging content for the website and blog that attracts and converts target groups
• Write AI-assisted copy for social media, emails, landing pages, and case studies
• Oversee marketing materials including website banners, social graphics, brochures, and case studies
• Work closely with the Webflow Developer during the website rebuild (content, structure, reviewing drafts)
• Coordinate with the Graphic Designer to maintain brand consistency across all materials
  
  

Collaboration & Resource Allocation

• Prepare and monitor the marketing budget on a quarterly and annual basis
• Allocate funds wisely and recommend cost-efficient tools and workflows
• Maintain tight coordination with the team for approvals and direction
  
  

Performance Tracking & Optimization

• Measure and report on the performance of marketing campaigns
• Analyze consumer behavior and adjust email and advertising campaigns accordingly
• Prepare simple monthly performance summaries (website traffic, social growth, email performance)
  
  

QUALIFICATIONS

• Demonstrable experience in marketing with the potential and attitude required to learn
• Proven experience identifying target audiences and creating engaging cross-channel marketing campaigns
• Solid knowledge of website analytics tools, such as:
  • Google Analytics (GA4)
  • NetInsight
  • Omniture
  • WebTrends
• Experience setting up and optimizing Google Adwords campaigns
• Numerically literate — comfortable working with numbers, metrics, and spreadsheets
• Strong aesthetic sense and appreciation for effective copy and communication
• Up-to-date with the latest trends and best practices in online marketing and measurement
• BSc/MSc degree in Marketing or related field