Key Tasks
• Develop and execute comprehensive digital marketing strategies with ‘future’ in mind and outstepping competitors.
• Manage SEO (Search Engine Optimization) and SEM (Search Engine Marketing) campaigns.
• Plan and oversee social media marketing across platforms, monitor, track and collate reports for weekly discussions.
• Create and manage email marketing and messaging campaigns.
• Monitor and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).
• Develop a ’thrilling’ website that will include virtual showroom
• Analyze website performance using analytics tools.
• Manage content marketing strategies and organise content creation.
• Optimize website user experience and conversion rates.
• Track campaign performance and prepare regular reports.
• Manage digital marketing budgets effectively.
• Conduct market research and competitor analysis.
• Collaborate with sales, design, and content teams to achieve marketing objectives.
• Stay updated with the latest digital marketing trends and technologies.

The person must be thorough with:
• Content creation, creative ideas, designing, video creating and editing
• SEO and SEM expertise
• Google Analytics and reporting
• Social media marketing
• Content marketing
• Email marketing
• PPC campaign management
• Marketing automation tools
• Data analysis and interpretation
• Project management
• Budget management
• Strong written and verbal communication
• Creativity and problem-solving
• Leadership and team management
• Google Analytics
• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• SEO tools (e.g., Ahrefs, SEMrush, Moz)
• Email marketing platforms (e.g., Mailchimp, HubSpot)
• CRM systems
• Microsoft Excel and data visualization tools
• Basic knowledge of HTML/CSS and CMS platforms (e.g., WordPress)

Key Performance Indicators (KPIs)
• Website traffic growth
• Lead generation
• Conversion rate
• Return on ad spend (ROAS)
• Cost per acquisition (CPA)
• Search engine rankings
• Social media engagement and follower growth
• Email open and click-through rates
• Revenue generated from digital campaigns

Personal Attributes
• Strategic thinker
• Results-oriented
• Analytical mindset
• Innovative and creative
• Adaptable to changing technologies
• Strong organizational skills
• Excellent interpersonal and leadership abilities